I like the flavor, because it's just enough to do the job, but not overdone. I look a pea protein as a meat 🍖 replacement, because it has all the Essential Amino Acids, that must come from the diet. I gave a 2 pound bag of vanilla to my friend and he says it's great with coffee ☕ and he says he was very excited to get clean protein, because he was going to cut way back on meat. I think this pea protein is creamy. I can tell the water I mix it with has a consistency of milk, so it goes down smooth and silky. Love the product and every chance I get, I'll order more. If you like to store food for emergencies, then this should be on your list.